Everyone Loves a Teddy Bear Coat

The Teddy Bear immediately became an “It Coat”. Born with an eye on the future, it seduced the fashion world and celebrities from its first appearance on the runway in 2013 thanks to a perfect, magical combination of glamour and playfulness. An unstoppable success that has only improved over the years to become a cult trend winter after winter. It’s easy to see why: with its wraparound silhouette and natural ability to adapt to streetwear or the red carpet with a simple change of accessories, it leaves everyone enchanted.

Teddy 2 Max Mara

The secret of the success of the iconic Teddy Bear Coat is its unique, enveloping shape and premium fabric. A perfect blend of extremely soft wool and alpaca or camel fibres on a silk base that strikes the perfect balance between glamour and functionality.