A tribute to Italian creativity and ingenuity, the Whitney Bag stems from a completely new union between the Renzo Piano Building Workshop and Max Mara. "Aesthetics" and "technique" are the founding concepts of this bag which is inspired in the purity of its design and research into materials, directly by the facade and proportions of the Whitney Museum of American Art in New York

Whitney Bag

Cover  Max Mara
Whitney A 750x750 Max Mara

Whitney Museum of American Art in New York 

Whitneybag B 750x750 Max Mara

A sketch of the Whitney Bag drawn by Renzo Piano